Website Promotion or Internet Marketing Solutions from ezsoftech.com

Are you looking for an experienced Website Promotion or Internet Marketing Solutions company to take on your website promotion project? Then look no further, because you reached right place at ezsoftech.com

Once you have spent money on website design you will naturally want some kind of return on investment (ROI). You can develop your website in a most attractive and fashionable way. But, if it doesn't attract sufficient amount of web traffic, then the idea of floating a website or online business will suffer a jolt. Having a great website will however not bring you much fortune if your potential customers never get to see it. The next step is therefore to consider ways to promote your website through online Internet Marketing. To flourish your online business and to stay ahead of competition, you definitely need top rankings in major search engines. When people search using keywords through search engines, your website should feature in topmost positions in the search engine results.

How customers will find you on major Search Engines without Website Promotion?

Everyone dreams of having their website appear on the first page of Google search engine result with thousands of customers flocking to their website overnight and the profits following thereafter. Unfortunately, it takes a while for Google and other major search engines to register your online presence. Moving up the rankings for your keywords and phrases then takes time, patience, hard work and serious website promotion.

A phrase which you may have come across which is relevant to this subject is "Search Engine Optimization (SEO)". In a nutshell SEO refers to the process of making a website search engine friendly. Major search engines such as Google need to be able to easily identify what your website is all about. The easier you make it for Google search engine to be able to read your website, the more chance you have of appearing on the first page of the search results when an online search is done for the service or product which your website is offering. In another words, SEO is the art and science of improving website rankings on major search engines for important keywords or phrases related to your products or service. After completion of SEO, your website will rank better and obtain more web traffic and more sales!

At this point it is worth mentioning that when we talk about Search Engine Optimization, even though thousands of search engines exist, the one we are most concerned with is Google, Yahoo and Bing. Nearly 70 per cent of all online searches are done through Google search engine. It has more popularity and influence than Yahoo, Ask Jeeves, AltaVista and all the others search engines combined. However it also worth mentioning that all the other Search Engines tend to feed off of Google, so should your website make an appearance in Google search engine it will naturally start to appear in the search results for Yahoo, Bing, Ask Jeeves, AOL and all the other smaller Search Engines.

Search Engine Optimization (SEO) is considered to be one of the most cost effective promotional tools in Internet Marketing for generating a higher volume of targeted sales. At ezsoftech.com, we use the latest ethical website Optimization techniques with an aim to drive valuable targeted traffic via the natural search results of major search engines. Website Optimization runs 24 hours a day, constantly increasing your brand name visibility not just to any one country but to the world and maximizes the relevant web traffic received to your Website.

Website Promotion or Getting Your Website into Google Search Engine

Google, search engine has in place a secret list of criteria known as the Google Algorithm. Not much is known about these Algorithms and to prevent any one particular website design company discovering too many of the secrets, Google Algorithm is changed periodically, however it is generally agreed that the following things are priority:

Website Design Content - Google search engine is keen on websites with lots of quality content or in other words search engines are always hungry for fresh contents and hence good content is King for website promotion. Note use of the word 'lots' and 'quality'. If you have an amazing website with little content, perhaps only 4 pages of content your website will not do well in Google search engine. Likewise if you have a 80 page website filled with repeated or not useful content, your website once again will not do well. Also, it helps if the content of your website is themed or relevant to one particular topic. Typically to do well in Google search engine your website needs about 10 to 15 pages of content. If you contact us with regards to having a cheap 4 page website, do not expect it to appear anywhere in Google search engine.

Coding - It essential that behind the scenes your website is created using the correct html coding. Such coding includes "meta tags" the most important of which is the "title tag". For images to use the ALT attribute to provide descriptive text. And anything you might do in developing a website, from the information architecture to the use of CSS to the way you name your files and folders. Remember small coding changes can make a big difference on the performance of any website. We at ezsoftech.com will take care all of this for you.

Links are essential - A link can take the form of a piece of text or a graphic, this is what hypertext is all about. Once clicked on a link should take the person who clicked on it to another page of the same website called as "Internal Linking" or a totally different website altogether called as "Outbound Links". In this respect, a link is like a road or a path. Google search engine uses these roads and paths to find websites. If a visitor to Google search engine does a search for a product or service which your website provides, the more roads and paths that lead to your website called as "Inbound Links", the quicker Google search engine will be able to find your website. Reciprocal link building is the trading of links between two websites and the basic rule to follow while exchanging links is to see content relevancy more important than PageRank of the websites.

Bottom line, getting your website into Google search engine is a lengthy and complicated process of website promotion. The more competitive an industry you are in, the more lengthy and complicated is the process of website promotion. To simplify things and put them on a non-technical level, your competition are ranking well in Google search engine because they have amazing amount of hard work and hence expensive websites. If you want to be able to compete with them you must be prepared to spend the same amount on website design as they have. Do not expect to pay less on website design if you want to have a successful business and a website that ranks well in Google search engine.

Why choose ezsoftech.com for your website promotion project?

We are an honest, upfront SEO company offering you the chance to see SEO in action. Our research into search engine ranking criteria and algorithms gives you a competitive advantage in maximizing your rankings.

We at ezsoftech.com simply want to prove to you that, we can deliver optimum results on Google search engine's first page and show you the impact this can have on your company as a whole. If you would like to discuss what we can do for your website then give one of our friendly team a call or drop us an email. We look forward to answering any queries you may have. Our guaranteed SEO services are very affordable and offer great value to any online business. We are not a hard sell company. We simply want to offer a fresh approach to a service so highly in demand.

Are you worried about SEO companies promising what they cannot deliver?

Scams are plentiful, experts are in surplus, guarantees are full of fine print, endless empty promises and so many hands are out for your hard earned money! At ezsoftech.com, no tricks, no gimmicks, no sneaky practices called as black hat that upset Search Engines and could get your website deleted and definitely no catches. Just a team of highly qualified Search Engine Optimization experts working hard to put your website on the first page of Google search engine results, where it can be making you sales while you sleep.

Contact ezsoftech.com today for a Website Promotion or Internet Marketing proposal describing available options to improve your website's performance and achieve top search engine ranking ahead of your competition!