 Internet Marketing Solutions or Search Engine Optimization (SEO) - Frequently Asked Questions?
As a Internet Marketing firm, we have faced changes in the market, technology and a growing sense of the importance of being online. We have satisfied a wide variety of clients and have faced many unusual questions from them. This body of experience is one big reason why people come to us. Some questions that people ask frequently are:
What is Internet marketing?
Internet marketing is a process by which a company drives potential customers to its Website by using a variety of strategies including search engine optimization. A common misconception about Internet marketing is that it consists of just having a Website. What many don't realize is that there are multiple facets to Internet marketing and that it is the most cost-effective way a company can directly measure and reach its marketing goals and objectives. Internet marketing can, with the proper guidance, the right tools and technology and the most effective website: increase brand awareness and credibility, improve efficiency, increase revenues and drive qualified leads.
Why can't I find my Website in the search engines?
It is not in a day that a Website starts appearing in search engines. It takes a lot of time and effort to be anywhere in the search engines. Once your Website has been properly optimized and submitted to the top Search Engines they may require several weeks, or even months to actually spider and list your Website in their directory. Also a lot depend on the type of keywords you are targeting. The Website will take a lot more time if targeting a highly competitive keyword in comparison to a regular keyword. How fast your Website is listed depends on each individual Search Engines database update schedule. Watch your server traffic logs for visiting spiders.
Why doesn't my Web site rank very well in the search engines?
Having your website rank high in the search engines is a science and the rules for search engine optimization (SEO) are always changing. Here are some reasons why you may be having poor ranking:
- Incorrect usage of the TITLE tag or no TITLE tag content or Too many occurences of the same word in a page (spamming)
- Missing H1 and H2 heading tag content
- Missing ALT tag content in your graphic links
- No meaningful content in the first 250 characters on each page
- No optimized content on pages
- No InBound links
Also, you should always submit your web site to any search directories manually. Please do not use automated submission services.
I have implemented Internet marketing programs in the past, but they just were not very effective. What went wrong?
What may have happened is the Internet marketing programs were not targeted to the right markets. Or, it may be that the keywords optimized for your search engine marketing were not keywords that your target markets search for. Perhaps the e-mail marketing campaign was sent to the wrong markets. There can be any number of reasons, but the bottom line is that to implement an effective Internet marketing campaign, you must develop a targeted Internet marketing strategy.
What is search engine optimization (SEO)?
Search engine optimization or SEO is the process of constructing a website that the search engines will consider more important and relevant to a particular search phrase. Done correctly, a website that has been properly optimized should receive far higher levels of traffic through the search engines. It is time consuming and requires a high level of knowledge on how the search engines work.
What is a search engine optimizers?
A search engine optimizer is someone who studies the search engine algorithms and the Websites already at the top of the search engines in order to advise Website designers on the content, structure, linking strategies of a Website design. A good search engine optimizer will expect to see real improvements in a Websites search engine ranking within few weeks.
Why do I need to be in top 10 in Google Search Engine Results?
Research shows that people searching for a product or service rarely go beyond the first page or two of search engine results and obviously the higher up the list your website is, the more chance that users will choose your link as a best match for their needs. Being in the top 10 results for your chosen keyword searches is proven to increase web traffic to your website and because your website is exactly what it appears to be, your conversion rate of visitors into customers will be high.
How long does it take for search engine optimization (SEO) results to kick in?
SEO is an ongoing process because of the way that search engines work. Search engines read and index web pages regularly but new changes and content draw them back even more often and the better the content, the more favorably your website is looked upon by search engines and of course, your users. The length of time it takes so see noticeable results from good Search Engine Optimization depends on a number of variables. If you choose search terms with a low level of competition then it could be a matter of a few weeks, but the more established competition you have, the longer it will take to move up the listings. The amount of time required to see results of search engine optimization (SEO) work range anywhere from 30 days for existing web sites in local or niche markets to 8 months for new websites in a competitive of national/global market.
Do you offer search engine optimization (SEO) and search engine marketing (SEM)?
Yes we do offer search engine optimization (SEO) and search engine marketing (SEM) solutions.
Should I create a blog for search engine optimization (SEO) purposes?
Search engines do tend to like that, regardless of the format. If they know any given web site is adding new articles on a frequent basis, they will come around often to index it. Blogs are certainly one way of easily adding new information to your web site. Newsletters archived on your web site can provide a similar benefit, as can archived press releases, or a popular forum.
What is my web site ranking dependent on?
Website ranking tends to be "cumulative" and is dependent on the following factors:
- The specific keyword phrases that have been targeted
- The overall competitiveness of your industry - how many players are there
- Whether you are targeting a regional, national or international market
- How well ranking is monitored and the web site tweaked over time for search engine optimization (SEO) improvement
- The progress of your reciprocal linking campaign
- Number of competitor websites achieving new ranking themselves
Does every page of my website really need to be optimized?
In a word - yes. Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the web site, which also can help boost ranking. Don't assume that your home page is the most important page on your web site.
Should I add a robots follow meta tag to my pages?
The default for all search engine spiders is to automatically follow the links that it finds on any given page, which makes any "robots follow" tag redundant. If you *don't* want the search engine spider to follow the links, you can try the "no follow" tag, but it may or may not be obeyed by all robots.
Can SEO companies really have special relationships with the search engines like some of them claim?
Nobody has a "special relationship" with any search engines, and you can't buy your way to the top of the natural results. We would suggest politely hanging up on any telemarketer that tries to tell you otherwise.
Will it cost a fortune for doing Search Engine Optimization?
Some Search Engine Optimization companies will promise cheap and quick SEO results. However, as is true in most areas of life, you get what you pay for. Good SEO takes a lot of time, work and expertise but we at ezsoftech.com believes in offering value for money services which can give you an excellent return on your investment (ROI). We can develop a unique tailored SEO strategy which suits your business and budget.
Are there any hidden charges for your Website Design or Search Engine Optimization solutions?
No! Once we have all the information about your requirements you will be given a price and that price will stand firm for both the Website Design and the Search Engine Optimization, if required. The only time a given price would change is if you want another page or any other material added before completion of the Website.
Do you offer consulting?
Yes we do. Our Free Initial consultation is to understand your company and your project. In addition, we also offer more in-depth consultations for a fee to those companies that need help in formulating their Internet presence strategy.
What sort of support do you offer?
We offer a full after sales technical support if you have any questions about your Website or need help in using it we are always available by email.
Do I have to meet you physically to tell you what I want?
No. You can contact us over the Internet, Phone or email.
Why should I outsource my Search Engine Optimization campaign?
Outsourcing Search Engine Optimization campaigns has many benefits. A professional SEO provider will possess extensive experience with search engine optimization and the knowledge to leverage it to your benefit. A professional SEO provider will take care of your complete SEO needs, leaving you to do what you do best. In a modern economy, specialized services are designed to provide value and be cost effective by delivering results. You can benefit from the wealth of experience of seasoned SEO professionals who can work both on-site and offsite to ensure that your website achieves high rankings for its desired keywords in major search engines.
What separates ezsoftech.com from other "leading" Internet Marketing companies?
While there are many Internet Marketing companies to consider when selecting a vendor/partner, several factors distinguish ezsoftech.com from the competition:
- Superior Customer Service and Quality Assurance
- Ten years of Experience and Specialization
- Proven Results and Maximization of Return on Investment (ROI)
- Customized Solutions to meet your Needs
Who can I talk to if I have additional questions?
You can send in your questions in an email to akramulla[at]ezsoftech.com
Where is the Company located?
Ezsoftech.com is based in Windsor, ON.
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